May the force drag your dynamic logo: the brand work-energy effect
- Creator: Baxter, Stacey M. , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2018
Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments
- Creator: Kulczynski, Alicia , Ilicic, Jasmina , Baxter, Stacey M.
- Resource Type: journal article
- Date: 2017
White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings
- Creator: Ilicic, Jasmina , Baxter, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2016
Examining children's preference for phonetically manipulated brand names across two English accent groups
- Creator: Baxter, Stacey , Lowrey, Tina M.
- Resource Type: journal article
- Date: 2014
Revisiting the automaticity of phonetic symbolism effects
- Creator: Baxter, Stacey M. , Kulczynski, Alicia , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2014
An introduction to the application of (case 1) best-worst scaling in marketing research
- Creator: Louviere, Jordan , Lings, Ian , Islam, Towhidul , Gudergan, Siegfried , Flynn, Terry
- Resource Type: journal article
- Date: 2013
The time vs. money effect. A conceptual replication
- Creator: Müller, Holger , Lehmann, Sebastian , Sarstedt, Marko
- Resource Type: journal article
- Date: 2013
Cancelation efficiency: why the effect of comparison direction strengthens with choice set size
- Creator: Hung, Yu-Chen , Yeung, Catherine W. M.
- Resource Type: journal article
- Date: 2011
Do social product features have value to consumers?
- Creator: Auger, Pat , Devinney, Timothy M. , Louviere, Jordan J. , Burke, Paul F.
- Resource Type: journal article
- Date: 2008